Monday, September 28, 2009

Color Symbolism

Link: http://www.colormatters.com/symbolism.html

This article describes the way certain colors can symbolize different things for different people. It points out the two main ways that color can convey different meanings: natural associations and physical or cultural associations. While some colors will mostly communicate the same emotions or meanings to anyone because of natural association(like blue for calm water or sky and red for fire or blood), colors can also mean different things to different cultures because of social traditions and customs. The article explains that it is import to recognize how colors can communicate meanings in order to make successful designs.
I learned from this article that it is very important to understand the way different colors like red, blue, and green can create certain feelings in a design that depend on the culture and natural associations of the viewers. Since I am majoring in graphic design, this lesson will help me when deciding on certain colors for a design. The color choices that I will make when designing something will depend upon the emotion or response I will want for a audience or costumer. With the use of the right colors, I can better convey the message of my designs and create the right emotional response or feeling in the viewer.

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